One of Davis’ largest accomplishments is when the heavy metal band Tool asked him to take over the development of their web sites. Davis’ work are intricate computer generated images that are very complex, he himself admits, “technically, [my work is] not actually possible” (Malmberg). “Equally at home with print and electronic media, he builds his own Flash-based programs to combine and recombine colors borrowed from nature with forms that include organic shapes, text elements, and other symbols. The resulting works of “dynamic abstraction,” as Davis calls them, are fluid, intricate, and unique as snowflakes” (Malmberg). Davis uses these programs he has created to generate unique images. Images that are always unique and which he never knows how they will look in the end. Because Davis uses programming to create his illustrations, he can create images in Adobe Illustrator with thousands of layers in minutes!
Davis does work both commercially and not. He has worked on web based promotions for large companies including Sony, Nokia and Volkswagen. His pieces have also been displayed in numerous museums including New York’s Cooper-Hewitt National Design Museum and London’s Tate Modern. Presently Davis “teaches at the School for Visual Arts in Manhattan, and speaks at workshops and conferences worldwide” (Malmberg). He received his claim to fame during the dot-com era, creating multiple web pages including praystation.com and once-upon-a-forest.com. Davis considers himself to be a designer and not an artist. He creates programs that create the designs and the illustrations for him. He does not sit down and create the images intricate piece by intricate piece. Design is also based on business. Different companies hire designers to help sell their brands to consumers. In order to do this the designer must keep their own identity while also keeping the identity of the brand. Davis believes that being a designer is more difficult than being an artist. Artists create art, themselves on paper. Designers put themselves out there too, but them must also incorporate the brand and not have the brand lose itself either.
To help give you a better perspective on Davis’ work, here are a few images. As you will see, his work is all very intricate and detailed. Full of different shapes, forms, and colors that he creates using his own programs.
Sources:
Apple Profiles: Joshua Davis by Elise Malmberg