PowerPoint Presentation

For class we needed to create a PowerPoint presentation to show our progress on redesigning our respective websites. The PowerPoint includes our research on our target market (screenagers) and reference sites, as well as the development of our logo and color pallet. My presentation went well, Professor Klinkowstein told me that it looked great but I need to work on what I say. While I was comfortable in front of the class, I found myself struggling for the right words to get my point across. In order to prevent this from happening again, he suggested that we rehearse and have a test run of our presentation. If you overwhelm your project, you have a greater chance for success. He also suggested that I add short bullets to the slides to help get my point across and remind me of what I need to say. Here is my presentation:

Top Reference Site

Here is a screenshot of IMDb's site as it looks now.




















I have been searching for my top reference site to develop IMDb's new site, and I have finally settled on this MTV look. I like the layout and how they have a lot of information all on the home page, but it is neatly organized and hidden in the drop down menus on the top of the page. Presently IMDb has a boring style and too much text on their home page. I also like the paint splatters around the outside of the page. I think the splatters will go well with the new logo I have created for the site. Now I just have to find some good images of paint splatters.

IMDb's New Logo

In an effort to make IMDb, The Internet Movie Database, more screenager friendly I decided to use a grafitti theme for my web site. The old logo is for a more mature audience and is rather simple and plain. I want to update the logo while having it still instantly remind users of movies. To do this I found an image of a film strip, outlined it, and then added IMDb in grafitti lettering over it. I am still tweeking the final project, but this is what I have thus far.


Present Logo of IMDb








Proposed Screenager Friendly Logo for IMDb

Screenagers Research

The web site I have decided to make over is the Internet Movie Database, or as many know it IMDB. It is a very popular site that I check on a regular basis, but there is nothing special about the site. The visual aspects of the site do not appeal to screenagers, or anyone for that matter. There is a ton of great information on the site, and I would like to see it get a nice make-over.

The first thing that needs to be done is market research. In order to re-create IMDB to attract screenagers, I first need to understand what they like and what appeals to them. To get started I did a few quick Google searches to try and find some good links that have information on screenagers. Here are the links that I found:

Douglas Rushkoff
TechEncyclopedia
Muse Lyrics
World Wide Words
Royce Carlton

Five Visual Reference Sites

Our first assignment is to find five different sites that "Screenagers" use on a regular basis. We will be using these sites as a visual reference for our own web page which will be created for screenagers. "Screenagers" is a new marketing term applied to 18 - 22 year olds who have grown up with cell phones, computers, iPods, any electrical device with a screen.

Site 1: Bravo TV















Site 2: MTV















Site 3: Cosmopolitan















Site 4: Perez Hilton
My friend Laura checks this site just about every day.















Site 5: The Office
This is my friend's favorite TV show and they check this site on a regular basis.




























Extra Site: Comcast
While I don't believe this site is actually geared towards screenagers, I like the layout and the colors that they used.